Approximately one-third of U.S. adults are obese, according to the
Centers for Disease Control and Prevention (CDC).
And while this weighty statistic does not bode well for the health of
Americans, it does represent a wealth of opportunity for medical device
manufacturers.
Among the few weight-loss devices that can boast brand recognition, thanks to a ubiquitous advertising campaign, is the
Lap-Band adjustable gastric banding system. However, this pervasive marketing campaign was the subject of a
stern warning from FDA
last month that accused several surgical centers and a marketing firm
of downplaying the device's dangers, contraindications, and side
effects.
Although the
laparoscopically
placed Lap-Band has proven successful in the market—despite the recent
marketing brouhaha—various medical device manufacturers are forging a
different product design path for next-generation devices by offering a
nonsurgical,
nondrug obesity treatment.
ReShape Medical (San
Clemente, CA), for example, has developed what it claims on its Web
site is the "first and only nonsurgical, dual-balloon treatment for the
millions who want a fast track to weight loss, without the risks of
surgery or side effects of drugs." Designed to take place in a 30-minute
outpatient procedure, placement of the
ReShape Duo entails the insertion of an endoscope through the mouth and into the stomach. Then, the
uninflated balloons are positioned in the stomach via a
guidewire, after which the balloons are inflated with saline.
Orange County, Ca is becoming a hub for medical devices in Obesity, Ophthalmology, Cardiovascular and other therapeutic areas.
Onciomed,
Inc based in Irvine, CA is working on a minimally invasive laproscopic
procedure, which is reversible and can reduce the dependance of anti
diabetic medicaltion the procedure takes about 45 min. The company is
working on its Series A funding. The company claims it has reached mile
stones that other competitors have reached at Series B funding. This
could be a great advantage for investors. The product has great
potential said on of the ASMBS international faculty surgeons. Product
is under clinical evaluation outside USA.
Soon there will be many "Obesity Clinics" around . Just like opthalmologist, are now called "Lasik Surgeons"
bariatric surgeons will be called "Obesity Surgeons"